What is Digital Marketing ?
What is Digital Marketing? Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing strategies and tactics aimed at reaching a target audience, generating leads, driving traffic, and increasing brand awareness and visibility. Digital marketing leverages the internet, mobile devices, social media platforms, search engines, email marketing, content marketing, and other digital channels to deliver marketing messages and engage with potential customers. It involves a combination of creative and analytical techniques to create effective campaigns and measure their performance. Some common components of digital marketing include: Search Engine Optimization (SEO) : The process of optimizing a website to rank higher in search engine results pages (SERPs) to increase organic (unpaid) visibility and drive targeted traffic. Search Engine Marketing (SEM) : Paid advertising on search engines ...